The Daily Telegraph video content analysis

27 02 2009

  The Telegraph has a dedicated video section, called Telegraph TV. But nothing really points to it on the homepage. There are no links, no video content. Once you actually discover the video news page, you are greeted with a double assault of advertising (One ad in the video, and one embedded in the frame around). 

Nevertheless, the quality of video news is quite good. It starts with a short TV news style intro. The bulletin is divided into parts, so you can jump straight to the piece you’re interested in. But if you don’t, next segment of news starts as soon as the current one is finished. So it is possible to sit through the whole 15 minute news program with a click of one button. Which is convenient and reassuringly familiar, since it mimics the TV news structure.

The video stories don’t just copy text stories. There’s a whole different set of news accessible with the videos. You can also get links to videos with a click of a button. I couldn’t find where the video content comes from, but the Telegraph has it’s own video reporters, which shows how serious they are about use of multimedia.








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